Hidden objects
Object
2022
Industrial design that had been developed to improve the quality of users’ lives is gradually degenerating into a means of marketing for companies as of recently. Thus, design is ironically making our environment more complicated little by little. Numerous companies desire to make their newly released products stand out more than previous ones in terms of visuals to draw more attention from consumers. This leads to adding unnecessary decorations and shapes during design, thereby causing visual discomfort. In the end, this also becomes the reason for throwing away things easily as users get jaded with such overly stimulating design as time passes by.
Design Studio SFSO designed “Hidden Objects” by refraining from making visually conspicuous daily items and pondering over how they can be naturally hidden and blended in with the surrounding environment. Through simplifying forms to the max by removing inessential adornment as much as possible or using the way of fully replicating the figures of nearby objects, “Hidden Objects” can be concealed in the surroundings when they are not being used. These present the possibility of using things longer by providing less visual stimulation with their product design.
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Design Studio SFSO designed “Hidden Objects” by refraining from making visually conspicuous daily items and pondering over how they can be naturally hidden and blended in with the surrounding environment. Through simplifying forms to the max by removing inessential adornment as much as possible or using the way of fully replicating the figures of nearby objects, “Hidden Objects” can be concealed in the surroundings when they are not being used. These present the possibility of using things longer by providing less visual stimulation with their product design.
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TEMP
Chair
2020
The TEMP Chair explores the potential of transforming simple materials into multifunctional objects. Made from five flat-cut plywood panels, bound together with a strong cargo strap, the piece shifts between a chair and cargo, depending on its arrangement and use. Rather than focusing on the aesthetic form typical of traditional chair design, TEMP Chair emphasizes the role of sequence, arrangement, and rules as key design elements, revealing how the same materials can take on new purposes.
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Mobile cabin delivered by drone
Hospitality
2020
We proposed an innovative travel service, using a mobile cabin that can be delivered to an uncharted destination, and returned to the departure point by cargo drones.
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Tamed digital devices
Object
2019
People are living in a modern society with too many digital products. There are many things that people need to know how-to-use and many up-to-date functions. Ironically, many new technologies have been developed for the convenience of the people, but they also confuse people while living a busy day dealing with lots of things. For example, People always need to learn the latest features and functions built into our products and spend too much time on it. Also, advanced technologies such as touch screens and electronic sensors also make us unable to have multi-sensory experiences such as the sense of touch and sound that we could feel when using analog devices. In other words, digital technologies tame our lifestyle.
The goal of this project is making our lives more relaxed and enjoyable by taming the technologies. Therefore, we wanted to redefine the relationship between products and users through the Tamed Digital Product Project. We use an intuitive physical interface derived from the original form of the product. And with these, it helps to reduce the time and effort for people and delivers the multi-sensory experiences in a more simpler and intuitive way.
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The goal of this project is making our lives more relaxed and enjoyable by taming the technologies. Therefore, we wanted to redefine the relationship between products and users through the Tamed Digital Product Project. We use an intuitive physical interface derived from the original form of the product. And with these, it helps to reduce the time and effort for people and delivers the multi-sensory experiences in a more simpler and intuitive way.
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Foldy tray series
Storage
2019
Sheet metal bending is not only reasonable in manufacturing cost, but also excellent in durability, and can be produced in small quantities. ‘Foldy’ is a set of office tray series made of a folded 1.6 mm metal sheet. The edges of each tray are rounded, eliminating the industrial feeling of metal. Additionally, the face that holds papers or business cards is angled slightly, which allows the items to be organized naturally without intentional effort on the part of the user.
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