SFSO

Tame digital product project 




2019



People are living in modern society with too much digital products. There are many things that people need to know how-to-use and many up-to-date functions. Ironically, many new technologies have been developed for the convenience of the people, but they also confuse people while living a busy day dealing with lots of things. For example, People always need to learn the latest features and functions built into our products and spend too much time for it. Also, advanced technologies such as touch screens and electronic sensors also make us unable to have multi-sensory experiences such as the sense of touch and sound that we could feel when using analog devices. In other words, digital technologies tame our lifestyle. 

The goal of this project is making our lives more relaxed and enjoyable by taming the technologies. Therefore, SF-SO wanted to redefine the relationship between products and users through the Tamed Digital Product Project. We use an intuitive physical interface derived from the original form of the product. And with these, it helps to reduce the time and effort for people, and delivers the multi-sensory experiences in a more simpler and intuitive way