SF_SO is an industrial design duo based in San Francisco and Seoul.
Jaehoon Jung graduated Seoul National University of Science and Technology in 2009, and completed MA degree in product design at École cantonale d'art de Lausanne(ECAL), Switzerland. His expertise is solving design problems through applying ideal technologies on objects based on systematic ID process, which has been proven by winning a number of international design competitions such as the IDEA (International Design Excellence Awards), IDA (International design award), and EPDA (European product design awards), and collaboration with global partners, Herman miller, Punkt, Lamarzocco, and L’oreal. He is currently an industrial designer at Fuseproject run by Yves Behar in San Francisco, USA.
Hoyoung Joo Studied design at Seoul National University of Science and Technology and Kaywon School of Art and Design in South Korea. From architecture to automobile design after graduating for college he experienced various fields of design. In 2010, he joined LG electronics as a product designer and took part in many concept design projects. During this period he designed various products ranging from TV to home audio system and received a number of international design awards. In 2014, He left LG Electronics and joined the intenxiv ; an industrial design consultany in Seoul, Korea. as a director and now he has been running the studio with partners.